Andrew Timms
“Shaggy is an Irresistible Force of Nature” The Clash, August 2023
“Shaggy has performed at this year’s Notting Hill Carnival with an epic set of his classic hits” NME, August 2023
“Shaggy stuns Notting Hill Revellers as he performs epic set” Mirror, August 2023
Shaggy stunned audiences at Notting Hill Carnival 2023. Going back to his roots, 30 years on from releasing Oh Carolina on Greensleeves Records, Shaggy performed for the people at 3 stages across carnival – Rampage, Saxon Sound and Notting Hill Carnival Trust Stage at Horniman’s Park. His campaign “Shaggy is in The Mood” celebrated both his history in the music industry and his current release Mood ft Kes fro his EP In The Mood. The campaign included Press and TV interviews and coverage across mainstream publications (Metro, Mirror, NME, The Sun and many more, plus TV appearances (Lorraine, ITV & BBC News), billboards, BBC 1XTRA interviews and Live Lounge with Ace and a multitude of community radio interviews. Shaggy was the talk of the carnival and fans revelled in his charismatic performances with Kes.
In an interview with ITV Shaggy talked about his love of London and why he wanted to return to his roots.
‘Music legend Shaggy revealed his decades-long love of London as he prepared to perform at the Notting Hill Carnival over the August Bank Holiday weekend. The performer who shot to fame with songs including It Wasn’t Me and Oh Carolina said he had been coming to the capital since 1993 and had a “lovely relationship” with London. “A lot of my songs blew up out of London – such as Mr Boombastic.
Oh Carolina was the first dancehall record to go number one in the British chart,” Shaggy said,”I’ve always loved London. I have great places and friends here. In Harlesden there were some of the best Caribbean cook shops. “Now I also go to great Indian restaurants and meet up with a couple of my friends – hi to David Haye! We hang out every now and then,” he explained.
Shaggy is one of the main acts at this year’s Notting Hill Carnival performing on the Saxon and Rampage stages. The performance comes as Shaggy releases his soca-inspired new song featuring Kes called Mood.”