Greensleeves Records
In 2022 Greensleeves Records celebrated its 45th year as London’s iconic Reggae and Dancehall label. To mark the anniversary, the “We Paved The Streets With Reggae” campaign was created to take the label back to the streets of London. Around Notting Hill Carnival, a plethora of street posters and digital signage emerged in West London and further. A huge Billboard showcasing the label’s top twelve classic albums took central stage on Ladbroke Grove.
The “We Paved The Streets With Reggae campaign” slogan created by the VP/ Greensleeves marketing team was echoed all over social media with fan’s sending in their snaps of the billboard and expressing their genuine love the the label.
“ What an outstanding piece of Marketing. Excellent and the timing is of course perfect”
John Masouri – Leading Reggae journalist and writer
As West London prepares itself for the first Carnival since 2019, Greensleeves has taken centre stage with a billboard on Ladbroke Grove to highlight some of its landmark releases from bak in the day. In their own words, ‘We paved The Streets With Reggae. And they did. Respect”
Soul Reivivers
“Credit where it’s due. Slickest billboard”
Klexxus
“No better location, so appropriate and millions will see it this weekend. Kudos to whoever came up with the idea. Respect…”
Tony Crossbody
“Greensleeves Records never disappoints. Top distributor and label. You probably have a few in your collection”
Star